We Bring Neuroscience to Business

NeuroM is an interdisciplinary organization that provides solutions for understanding how consumers’ minds and subconscious are affected by your ad, brand, or product. We create valuable insight using advanced Neurotechnology.

By combining classical marketing methods and new approaches in neuroscience we evaluate the effectiveness of your ad, brand, or product. As a big part of your business chain, we can reach consumers’ emotional reactions, attention, and cognitive load. Our team of experts in cognitive psychology, consumer neuroscience, and marketing research helps you open the black box of the human mind. We have years of experience working with brands and agencies.


Would You Like to Create a Better Communication Content?

Let us help you on the way. Using our main metrics and advanced Neurotechnology we will measure the effectiveness of your communication content. Our in-house developed NEMFA Index and Cognitive Load Index will give you an insight into consumers’ subconscious emotional reactions, their attention, and cognitive load in a second-by-second timeframe while observing your communication content.

  • NEMFA index is a communication content effectiveness index that combines six metrics of consumers’ subconscious emotional reactions and attention during communication content exposure and during brand exposure to the same content. A Higher NEMFA score means higher effectiveness of your content. Higher effectiveness means better brand reinforcement, higher communication content, and brand recall, as well as increased motivation.
  • The Cognitive Load Index is an indicator of communication content memorization and its recall. As such it is referred to how people perceive and process information from your communication content. It combines six metrics, including the value of the Cognitive Load index in the brand section of your communication content. The lower value of the Cognitive Load index indicates higher content memorization and recall.

Neuromarketing Research

Neuromarketing research reduces the risk of business failure. It helps you to plan marketing strategies more efficiently, creates more effective communications, increases the value for consumers, and obtains better business results at lower costs. 

Business research can be stressful and understanding your consumer is a never-ending story. Advanced Neurotechnology provides companies with an accurate understanding of their consumers, which helps them make scientifically informed marketing decisions. We include you in the preparation of a research plan that consists of the main procedures, goals, and timeline of Neuromarketing research. 

We define your communication goals and relevant communication content to which consumers will be exposed. Based on those we determine the consumer samples which can differ in many factors, tailored to your marketing needs: age, gender, education, residency, salary, employment status, etc. The sample is exposed to your communication content. During this exposure, we collect subconscious responses to your communication content using EEG and Eye-tracking technology. Later all the data is statistically analyzed and interpreted by neuroscientists, economists, and marketing experts. The insights are presented to everyone involved in your communication strategy: the marketing board, advertising companies, and video producers.


Defining your needs

Tell us about your ideas, needs or problems which we can solve together. 


Identifying relevant stimuli

Consumer’s brain responses will be measured based on determined relevant stimuli.


Determinig the sample

Determining the demographics of a sample based on your needs.


Data collection and analysis

We collect data using EEG and Eye-Tracking Technology. The collected data is statistically analysed and interpreted.


Research report

The interpreted data is translated into a research report with actionable business insights.


Brain Imaging Technology

We observe consumers’ subconscious reactions with EEG (electroencephalography) and Eye Tracking technology. They provide direct insight into the consumer’s subconscious reactions. We aim to provide an in-depth understanding of emotional preferences. We achieve this by measuring and analyzing two key subconscious processes: attention and emotional response.

Electroencephalography is a neuroscience technique for recording and interpreting the electrical activity of the brain. The nerve cells of the brain generate electrical impulses that fluctuate rhythmically in distinct patterns.

Eye Tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement.


New events

Currently there are no events planned. Check our webpage regularly for more information about upcoming events.

Previous events

On June 3rd 2021 NeuroM organised webinar about Neuromarketing. We talked about what role Neuromarketing plays in your brand’s success story and how NeuroM is connected with it. The event was recorded and you can check it on the video below.

Trusted by


While working with NeuroM we were able to optimize the ad and achieve higher empathy, which is essential for successful corporate communication.

Tjaša Kolenc Filipčič

Head of Marketing at Zavarovalnica Triglav

After using EEG as one of NeuroM's solutions and changing parts of the ad in order to comply with the recommendations, post evaluation revealed that the corrected ad actually performed better, and is currently considered to be the top scorer in the emotional peak of the brand in the context of an ad in Slovenia.

Tomaž Arh

Atlantic Grupa, Marketing Director SPP Spreads

NeuroM is a reliable business partner with a lot of intellectual capital and experience in the field of Neuromarketing research. They gave us a bunch of useful suggestions for ad optimization. All suggestions will also serve as a learning base for designing future advertising campaigns.

Maja Michieli

Publicis Groupe

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